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  • Apr 13, 2017
    Portland Monthly

    With new nonstop additions to its Portland-based flight lineup—including Philly, Albuquerque, and JFK—Alaska ups its game to more than 130 direct flights from PDX reaching 58 destinations. That makes it the biggest carrier on Portland’s ever-drizzly runways. Coupling that expanded lineup with unbeatable amenities and some serious merger firepower, here are five reasons why Alaska Airlines rules the Rose City.

  • Apr 12, 2017
    Smarter Travel

    Alaska is the top U.S. airline for domestic coach travel for 2017. Alaska scored best for the factors that matter most to ordinary travelers: its hard product and soft product are at or near the top; it charges for checked bags and ticket changes, but its fees are not as outrageous as those on the most other U.S. airlines; its frequent flyer program retains some extremely useful partners and still bases earned credit on miles flown, a big plus for infrequent travelers; it scores well for reliability and complaints; and although it is largely a domestic airline, Alaska’s partnerships with other key airlines around the world give it worldwide scope.

  • Apr 12, 2017
    Smarter Travel

    If American’s AAdvantage is the Goliath of airline programs, Alaska Airlines’ Mileage Plan is the David. Although Alaska isn’t a member of one of the three global airline alliances, as American is, and has a relatively modest flight network compared to those of the Big Three, the carrier has cobbled together an impressive partner roster of 15 airlines, serving more than 900 destinations worldwide.

  • Apr 11, 2017
    Seeking Alpha

    Alaska Airlines is the best of breed Airline in the US in terms of how customers view it. In 2016, Alaska Airlines had an on-time performance track record of 86.05%, higher than all other legacy carriers and only lower than Hawaiian Airlines among all domestic airlines. In January, the Wall Street Journal named Alaska Airlines the best airline in the US for the fourth year in a row. Alaska's best in breed status becomes even more evident when looking at its financials.

  • Apr 10, 2017
    Skift (Bloomberg)

    What I will say is the outside will look like Alaska. The inside, what you’ll see is brand elements of Virgin. If you fly Virgin, it’s unmistakable. You walk in, the purple lights, flying first class, the white seats, in-seat video, the whole thing with ordering from your seat. And that’s one of the things we loved about Virgin America; they were different, they were disruptive. So some of those things that made Virgin America unique that guests really loved, those were the things we said we need to bring to Alaska. And little things, like music at the gates or the ticket counter.