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  • Jun 25, 2018
    Today Show

    A California teenager is being praised for her act of kindness toward a man who is blind and deaf during a cross-country flight last week.

    On an Alaska Airlines trip from Boston to Portland, Oregon, flight attendants made an announcement asking if anyone knew sign language, hoping to find someone to communicate with the passenger on board.

    That's how 15-year-old Clara Daly entered Tim Cook's life, and now the story of their fast friendship has gone viral.

    "I was like, doesn't seem too hard — let's do it!" Daly, from Los Angeles, told NBC station KGW.

  • May 3, 2018
    KIRO TV (Seattle)

    Alaska Airlines broke ground Thursday in Seatac on what it's calling the “Hub,” a six-floor office building with 128,000 square feet. Alaska Airlines executives and politicians touted the move as doubling down on their presence in Western Washington while battling with Delta Air Lines for supremacy at SeaTac. “To me, this building says that we have stuck it out through thick and thin,” CEO Brad Tilden said Thursday. “The second thing it says is we are Seattle, we love Seattle.”

  • Apr 30, 2018
    Travel Pulse

    The Alaska lounge features a living room-style design with multiple seating areas crafted with business and leisure travelers in mind. The facility includes a fireplace, fun lighting fixtures, Starbucks-trained baristas, complimentary fresh foods and an expansive bar. “We're always looking to create warm, welcoming experiences for our guests,” Alaska Airlines managing director Brett Catlin said in a statement. “Our newest Alaska Lounge at JFK reflects the future of our lounge offering – a signature West Coast vibe, unique beverage selections and a focus on fresh, healthy food options. We're also thrilled to be the first domestic lounge to introduce a full menu of barista-pulled handcrafted espresso beverages.”

  • Apr 29, 2018
    Business Insider

    In essence, the Saver Fare and other basic economy tickets are discount fare classes within an airline's economy cabin. As a result, the in-flight service and experience will be the same for basic economy as it will be for someone who purchased a pricier main cabin economy ticket. This means passengers who go the basic economy route will sit in the same seats, enjoy the same in-flight perks, and amenities as everyone else in coach.

  • Apr 27, 2018
    Alaska Airlines integration of Virgin America passenger service systems proceeds without glitches
    Puget Sound Business Journal

    Alaska Airlines' high stakes move to integrate Virgin America's passenger service systems into Alaska's own this week has been completed without any apparent glitches. The SeaTac-based airline said its IT professionals had prepared for months with system tests, training, mock flights and even contingency plans went smoothly as part of Alaska's $2.6 billion takeover of Virgin. In the end, it was pretty much a non-event, thanks to all the hard advance work and planning, and no flights were delayed (other than for mechanical reasons) or cancelled.