Advisory:
Alaska Airlines

Executive leadership

Meet our New CEO: Ben Minicucci

Chief Executive Officer, Alaska Air Group

Ben Minicucci serves as chief executive officer of Alaska Air Group, the parent company of Alaska Airlines and Horizon Air. The combined airlines carry over 45 million guests a year on 1,300 daily flights to 115 destinations throughout the United States and to Canada, Mexico and Costa Rica.

Under the leadership of Ben and his team, Alaska is focused on low fares, profitable growth of the route network, and creating an airline people love.

During Ben's 17-year career with Alaska, he has contributed in various roles of increasing responsibility, becoming CEO on March 31, 2021.

In 2016, he was promoted to president of Alaska Airlines, and was also named CEO of Virgin America upon Alaska's acquisition of the airline in December 2016 until the airlines merged under a single operating certificate in January 2018. He oversaw the integration of Alaska and Virgin America’s operations, processes and work groups. As president of Alaska, Ben was responsible for both operations and commercial functions. He led the execution of the company’s strategic plan including a focus on Alaska’s network, flight schedule, sales, revenue management, safety and operations, marketing and real estate.

In 2009, he was promoted to executive vice president and chief operating officer. During this time, he directed the implementation of a customer service-guiding framework, which empowers employees to deliver personal and kind-hearted experiences to guests, recognizing their unique circumstances instead of being bound by rigid company policies.

In 2007, Ben was named vice president of Seattle operations. He implemented an operational management process called the turn timeline which dramatically increased Alaska’s on-time performance and reliability.

Ben joined Alaska in 2004 as staff vice president of maintenance.

Before joining Alaska, Ben spent seven years serving in a variety of roles at Air Canada’s technical operations and, ultimately, vice president of heavy maintenance. He served in the Canadian Armed Forces for 14 years prior to joining the private aviation sector.

Ben holds a bachelor’s and master’s degree in mechanical engineering from the Royal Military College of Canada. He’s currently on the board of directors for Alaska Air Group, Washington Roundtable, and the University of Washington Michael G. Foster School of Business Center for Leadership & Strategic Thinking.

 

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