Ben Minicucci serves as president and chief operating officer of Alaska Airlines, which carries over 45 million guests a year to more than 115 destinations on 1,300 daily flights across the U.S. and to Mexico, Canada and Costa Rica.
Under Minicucci’s leadership, Alaska aligned its operational and commercial groups in 2018 for the first time to better facilitate cross-divisional planning while keeping a focus on safety, reliability, profitability, and a remarkable guest experience. He oversees Alaska’s day-to-day operations on the ground and in the air as well as capacity planning, revenue management, marketing and sales.
Minicucci has contributed in various roles at Alaska Airlines for more than 15 years.
Minicucci was named CEO of Virgin America Airlines upon Alaska Air Group’s acquisition of the company in December 2016 until the airlines merged under a single operating certificate in January 2018. Minicucci oversaw the integration of Alaska and Virgin America’s operations, processes and work groups, which is now nearing completion.
He first joined Alaska in 2004 as staff vice president of maintenance and engineering. In 2007, he became the vice president of Seattle operations. Minicucci implemented an operational management process called the turn timeline which dramatically increased Alaska’s on-time performance and reliability. In 2009, Minicucci was promoted to EVP and COO. During this time, Minicucci directed the implementation of a customer service guiding framework. This empowered employees to deliver personal and kind-hearted experiences to guests, recognizing their unique circumstances instead of being bound by rigid company policies. In 2016, Minicucci was promoted to president.
Before joining Alaska Airlines, Minicucci spent seven years at Air Canada first as director of technical operations and then as vice president of heavy maintenance. Minicucci served in the Canadian Armed Forces for 14 years prior to joining the private aviation sector.
Minicucci holds a bachelor’s and master’s degree in mechanical engineering from the Royal Military College of Canada.
Minicucci is currently on the board of directors for the Silicon Valley Leadership Group.