Alaska Airlines

Alaska Airlines Next Level Cares

We stand for racial equity and justice.

Alaska Airlines is committed to advancing racial equity in all forms; and believes that aviation can enable opportunity. Learn more about our commitment to diversity, equity, and inclusion; and our goals for a more equitable future, below.

Our DEI Goals

Representation: By 2025, the racial diversity of our leadership will reflect the diversity of our frontline employees. Today we have 30%+ racial diversity within our frontline and manager levels compared to 16% racial diversity within our leadership levels. Our greatest opportunity is to increase the diversity of our leadership levels to reflect the diversity of our broader employee population.

We will increase racial diversity at all levels to at least 30% by:

  • Updating our recruiting strategies to diversify our talent pool.
  • Supporting the education pipeline that enables career pathways for diverse talent within aviation.
  • Creating leadership development and sponsorship programs that help us attract and retain more diverse talent.

Culture: By 2025, we will increase our company’s “Inclusion Index Score” in our employee engagement survey by 10 points, reflecting our commitment to cultivate a truly inclusive culture where everyone feels like they belong. Our work will involve our Business Resource Groups, who play a critical role in helping our leaders to better support our people. Through DEI training, we will create awareness, educate and reinforce policies that support equity and inclusion.

Public Leadership: By 2025, we will help create career pathways for at least 175,000 young people. We will do this by continuing to support programs like the United Negro College Fund (UNCF), which empower and enable opportunity through a lens of racial equity. We will use our voice and platforms humbly, knowing that we continue to learn and grow in partnership with community-based organizations dedicated to education and racial equity.


At Alaska, gender diversity starts at the top and extends beyond the boardroom.

When we foster an inclusive environment, it makes us stronger.

News Releases

Mar 23, 2021

Alaska Airlines announced today that Travis Gelbrich will serve as the airline's new vice president of inflight. In his new role, Gelbrich will provide strategic and operational leadership to the...

Mar 22, 2021

Today, Alaska Air Group announced the appointment of Constance von Muehlen as Chief Operating Officer of Alaska Airlines, effective April 3, 2021. Upon assuming this role, von Muehlen will join...

Oct 21, 2020

Alaska Air Group announced today the appointment of Jessie J. Knight, Jr. to the company's board of directors, effective immediately. He previously served on the board from 2002 to 2017. Knight...

Jan 13, 2020

Alaska Airlines announced today the promotion of four highly experienced leaders who will emphasize the importance of providing remarkable guest experiences and creating continued future growth...

Aug 7, 2019

Alaska Air Group announced today the appointment of Kathleen Hogan to the company's board of directors. Hogan is the chief people officer and executive vice president of human resources at...

Jun 5, 2019

As Alaska Airlines and Horizon Air continue to grow, two talented executives with broad and deep experience at Alaska Air Group have been promoted to key roles to continue building a company...

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