Alaska Airlines

Alaska Airlines Next Level Cares

We stand for racial equity and justice.

Alaska Airlines is committed to advancing racial equity in all forms; and believes that aviation can enable opportunity. Learn more about our commitment to diversity, equity, and inclusion; and our goals for a more equitable future, below.

Our DEI Goals

Representation: By 2025, the racial diversity of our leadership will reflect the diversity of our frontline employees. Today we have 30%+ racial diversity within our frontline and manager levels compared to 16% racial diversity within our leadership levels. Our greatest opportunity is to increase the diversity of our leadership levels to reflect the diversity of our broader employee population.

We will increase racial diversity at all levels to at least 30% by:

  • Updating our recruiting strategies to diversify our talent pool.
  • Supporting the education pipeline that enables career pathways for diverse talent within aviation.
  • Creating leadership development and sponsorship programs that help us attract and retain more diverse talent.

Culture: By 2025, we will increase our company’s “Inclusion Index Score” in our employee engagement survey by 10 points, reflecting our commitment to cultivate a truly inclusive culture where everyone feels like they belong. Our work will involve our Business Resource Groups, who play a critical role in helping our leaders to better support our people. Through DEI training, we will create awareness, educate and reinforce policies that support equity and inclusion.

Public Leadership: By 2025, we will help create career pathways for at least 175,000 young people. We will do this by continuing to support programs like the United Negro College Fund (UNCF), which empower and enable opportunity through a lens of racial equity. We will use our voice and platforms humbly, knowing that we continue to learn and grow in partnership with community-based organizations dedicated to education and racial equity.


This week we are thrilled to welcome James Thomas, an exceptional leader who will help lead Alaska Airlines in delivering on our commitments and goals as director of diversity, equity and inclusion.

Cultivating a culture of belonging and connection is a prime focus at Alaska Airlines. Whether it’s safely connecting people across the world or within our company through employee business resource groups. ABEA, Alaska’s Black Business Resource Group, is a space for Black employees—and all people of Alaska Airlines and Horizon Air—to be themselves, lead and thrive. BRGs are critical in helping inform important business decisions where relevant and drive diversity, equity, inclusion and belonging.

Alaska Airlines is heartbroken to see the alarming rise in violence against the Asian American Pacific Islander community. Our Asian American Pacific Islander guests and employees are living in fear and experiencing great pain from these racist acts and rhetoric. We denounce this behavior and are actively working to ensure Alaska is a place where everyone feels safe and welcome. We are driven by our values of being kind-hearted and doing the right thing. We will continue to embrace and care for the AAPI community and advance racial equity in the sky and on the ground.


Pilots Kat and Kisa agree the path to becoming a pilot is not always linear, and the aviation industry still has work to do to reach gender and racial equity. As a company, we celebrate their unwavering tenacity, achievements and paving the way for women alike in the industry every day, especially today, International Women’s Day.


We’re dedicated to driving real and lasting change to create a more equitable and fair future for all, no matter your race or identity. Learn more about our measurable racial equity goals.

News Releases

Mar 23, 2021

Alaska Airlines announced today that Travis Gelbrich will serve as the airline's new vice president of inflight. In his new role, Gelbrich will provide strategic and operational leadership to the...

Mar 22, 2021

Today, Alaska Air Group announced the appointment of Constance von Muehlen as Chief Operating Officer of Alaska Airlines, effective April 3, 2021. Upon assuming this role, von Muehlen will join...

Oct 21, 2020

Alaska Air Group announced today the appointment of Jessie J. Knight, Jr. to the company's board of directors, effective immediately. He previously served on the board from 2002 to 2017. Knight...

Jan 13, 2020

Alaska Airlines announced today the promotion of four highly experienced leaders who will emphasize the importance of providing remarkable guest experiences and creating continued future growth...

Aug 7, 2019

Alaska Air Group announced today the appointment of Kathleen Hogan to the company's board of directors. Hogan is the chief people officer and executive vice president of human resources at...

Jun 5, 2019

As Alaska Airlines and Horizon Air continue to grow, two talented executives with broad and deep experience at Alaska Air Group have been promoted to key roles to continue building a company...

More News »